NEWS RELEASE

For Immediate Release

Contact: Pam O'Brien
             763-412-3095
             pobrien@motivaction.com

MotivAction Earns 2008 SITE Crystal Awards Best Sustainable Incentive Event

Minneapolis, MN (December 15, 2008) -- The Society of Incentive and Travel Executives, or SITE, has given the 2008 Crystal Award for Best Sustainable Incentive Event to MotivAction, LLC.  The award was announced at SITE's annual conference in Montreux, Switzerland, December 5-8, 2008.

MotivAction arranged for incentive program participants and all the children of an impoverished community in the Mayan Riviera to assemble new bicycles. The bikes were then donated to the children and will help them attend their school, which is over five miles away with walking as the only other available means of transportation.

"Many popular incentive destinations are located in or near areas that need help," said Joanie Miskowiec, manager of travel purchasing, who accepted the award for MotivAction. "We believe it is important to leave the host community better off than when we arrived.  That means being ecologically and socially responsible."

Programs in this category were evaluated based on measurable program results as well as event planning and execution.  Most important, however, was the event's ability to provide sustainable benefit to the host community.

"We have had the good fortune of winning more than twenty SITE awards," said Bill Bryson, MotivAction's chief executive officer. "But I am especially proud of this one.  To be able to give back to a developing community in this way was the highlight of the incentive event.  It will prove to be the most lasting, positive memory for all those who participated."

About MotivAction

MotivAction is a global, full-service performance improvement company. The company, headquartered in Minneapolis, MN, designs, implements and delivers sales incentive programs, employee recognition programs, customer loyalty initiatives, and learning programs. It offers complete performance services including communications in all media formats, travel and event management, and awards fulfillment.