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Walking the talk.

Mission critical global training event meets CEO goal for 500.

Client Objectives

  • Hold a first-class global sales meeting for reps from 31 countries
  • Reinforce company values–include members of recently acquired companies
  • Train the sales representatives
  • Maintain tight budget parameters

Strategies

  • Offer unique meeting tracks for various audience segments
  • Promote team collaboration between countries and divisions
  • Provide a satisfying and positive meeting experience for all attendees

MotivAction Solution

  • Researched and contracted an ideal meeting location for a large global audience within a tight timeline and limited venue availability
  • Developed and managed online registration system
  • Developed comprehensive program agendas for six separate audiences
  • Created an effective learning environment through:
    • "Bistro Sessions" (breakout educational sessions)
    • Product/solution tradeshow
    • Networking opportunities at evening events
    • Facilitated meetings to communicate the new scope of the global organization

Results

  • MotivAction exceeded client expectations with an appealing, culturally relevant design
  • MotivAction maximized the client budget by negotiating program savings of over $400,000
  • More than 500 attendee surveys completed with average rating of 4.25 out of 5. (5 = Excellent; 4 = Very Good)
  • Client CEO stated that, although this was planned to be a one-time event, they would like to hold another global meeting in two years
Want to learn more? Contact MotivAction

MotivAction Case Studies

Meetings & Events-Biotechnology R&D Company Global Sales Meeting - Mission critical global training event meets CEO goals for 500.

Meetings & Events-High Technology/Medical Device Manufacturer - Sales readiness approach and strategic full-service meeting management created a high energy event.

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